https://www.2selfs.com/indexDr. Barry Borgerson is the pioneer in developing a comprehensive theory to understand and manage our many hidden mental mechanisms including those that create involuntary habits (auto-behaviors) and automatic thought patterns (auto-contexts) that control "soft" success factors in business. He graduated from the University of California, Berkeley, with a Ph.D. in computer science (and one of his minors in the management of human resources).  He is a long-time expert transformation coach who uses root-cause, mind-level transformation processes based on the first and so far only theory that models the many aspects of automatic human activities that determine the ability to achieve repeated business successes over long time horizons.Dr. Borgerson built his coaching practice upon the assumption that we all operate in two modes – a thinking mode and an automatic mode. Therefore, we all operate as if we have two “selfs” – a thinking-self and an auto-self. He uses the 2Selfs Theory that models the thinking-self, which is where our intentions reside, and the auto-self, which controls our behavior habits (auto-behaviors) and organizational cultures (one form of auto-contexts). This allows systematic techniques to coach you to overcome your certainties associated with culture elements and the discomforts attached to transformational change.

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