Episode Summary In this episode of The Launch Button Podcast, Bruce shares his journey from helping launch a billion-dollar company to building his second. He opens up about lessons learned, the importance of taking bold opportunities, and how mindset plays a critical role in long-term success.Key HighlightsHow Bruce contributed to building a billion-dollar brandThe mindset shifts needed to scale and sustain successThe role of strategic partnerships in rapid growthLessons learned from launching and managing major brandsInsights for entrepreneurs aiming to build legacy businessesAbout the Guest: Bruce E. Cardenas journey spans from the United States Marine Corps (disabled veteran)to the LAPD, where he was awarded the highest award the  Police Medal for bravery. He still serves as a level one reserve for the LA County Sheriff's Department. Bruce then embarked on his entrepreneurial path by founding a high-level personal protection business. Protecting some of the biggest names in entertainment & business over the past 30 years. All while serving as a police officer. Bruce still owns an operates the personal protection business to this day  A serendipitous meeting with the founders of Quest Nutrition in the gym led Bruce to become an intrapreneur within the startup, ultimately rising to Chief Communications Officer. He played an instrumental role in the billion-dollar cash sale of Quest Nutrition. Bruce’s journey now continues with Legendary Foods, where he leverages his expertise and passion. Legendary is on track to be another billion dollar brand! Legendary Foods is uniquely different though, Legendary is spending millions of dollars on cancer research as well as preventing heart heart, disease. Bruce commitment to this research and finding answers and diseases is truly a why and purpose. Committed to giving back, Bruce mentors emerging entrepreneurs. Is on the board of several companies. An investor and actively supports several charities, including the Midnight Mission, Toys For Tots, and Trina’s [email protected]: BruceECardenas BruceCardenas.com About the Host: Hugh excels at helping entrepreneurs and executives who are on the path to manifesting their dreams - whether they are on the first steps of a launch or a giant leap forward as they level up their business. His podcast is dedicated to helping trustworthy, integral, and heart-centered entrepreneurs connect to the people who need them most.Hugh Zaretsky, was an IT executive until his wake-up call came on 9/11. Realizing how short life can be, Hugh transitioned his career to become a real estate investor, international speaker, best-selling author, philanthropist, and advocate for empowering individuals. Hugh started investing in the precursor to Short-Term Rentals back in 2005. His expertise in cash-flowing properties (STR, SFH, and multi-family) has allowed him to successfully train over 12,500 real estate investors and entrepreneurs to complete profitable real estate transactions, launch businesses, or take them to the next level.Hugh has been a certified real estate continuing education instructor in 4 different states. His latest book "The Launch Button" was an Amazon best seller in 4 categories including all of real estate. He recently spoke at the Humanity Summit in Portugal on the global issue of "Sustainable tourism (including STRs) and how to work with local communities". His dedication to mentoring and coaching aspiring entrepreneurs makes Hugh a highly sought-after speaker. Get ready

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