VIK Retreats: Max Broquen

12/01/2023 43 min
VIK Retreats: Max Broquen

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Episode Synopsis






LANDED Podcast 014



Max Broquen & VIK Retreats







Maximiliano (Max) Broquen is my Argentine brother. On the long list of People in Latin America to Whom I Wish I Were Related, Max is topmost. I admire his character, vision, temperament, and commitment.



Max is a talented project manager, thinker, administrator, and deal-maker. His first big opening was the Faena Hotel Buenos Aires in 2004. Today he serves as Managing Director of Vik Retreats. When he’s not on property, you can find Max kite surfing, playing fútbol, or spending quality time with his son and daughter.







Erynn and I met Max at a travel trade show in Florianopolis, Brazil in 2009—the same year Estancia Vik opened. Since those early days with Vik Retreats, he’s helped launch two hotels and a restaurant on Uruguay’s eastern shore; opened a world-class wine lodge outside Santiago, Chile; and overseen the renovation of the Vik’s largest hotel—Vik Galleria Milano—in the heart of Milan, Italy.



Max and I meet up regularly, usually in Buenos Aires, but sometimes in places as varied as Morocco or Miami. We have dinner or lunch together, talk about work and family, and dream-sketch projects and adventures.



We spoke just after the close of Uruguay’s peak season, while Max was at home in Punta del Este, Uruguay.




The Millahue Valley



Milla Milla Dining Room



Getting to their Room



Vik Master Suite



Putting the Monster Couch to the paces



Sunrise at Millahue Valley



Multiuse Lounge



The game room



A new friend at the stables



The estate



Horseback riding in the winery



Horseback Riding through the Winery



Vik’s Winery



Horseback Riding



Horseback Riding



Horseback Riding



Horseback Riding



Horseback Riding



Playing with the Dog



A new friend at the stables



Playing with the Dog



Puppies, Vik Chile



Vik’s Zen Garden



Vik Master Suite



Vik Master Suite



Vik Master Suite



Vik Master Suite Bathroom



The interactive painting in the dining room



Milla Milla dining room on a departure day



Ceiling detail, Vik Chile



Living Room



Entrance, Vik Chile



Breakfast in the garden



The wine cellar



Vik Chile Cellar



At the cabin, Vik Chile



Vik’s Wines



Vik’s Entrance







Art detail, Vik Chile



The living room

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