Using Archetypes to Differentiate Manufacturing Brands

The Kula Ring
20/07/2021 35 min Episodio 142
Using Archetypes to Differentiate Manufacturing Brands

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Episode Synopsis

Kula’s Director of Strategy, Laura Hawkins explains the benefits of archetypes for manufacturing brands. While the cohesive messaging and marketing models may seem obvious to those familiar with the application of Jungian archetypes, it’s the additional brand power and bottom line impact that truly makes them useful for standing out in a sea of competitors with increasingly consistent brand pillars.

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