How to Humanize B2B With Design Thinking

The Kula Ring
03/01/2023 32 min Episodio 216
How to Humanize B2B With Design Thinking

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Episode Synopsis

In this episode of The Kula Ring, Ellsworth Adhesives Marketing & Digital Experience Manager Jas Kaur talks about how her background in design thinking has helped her lead her organization toward a more human-centric approach to B2B. Her “business to everything” philosophy is guiding a tightly integrated marketing and digital team’s efforts in making their customers’ buying process fast, efficient, and intuitive.

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