The Kula Ring

The Kula Ring

Por: Kula Partners
The Kula Ring is a podcast for manufacturing marketers who want to drive real growth inside complex B2B organizations. Hosted by Jeff White and Carman Pirie (Kula Partners), each episode features candid conversations with industry leaders centred on practical, field-tested ideas you can actually use. Expect smart takes on account-based marketing (ABM), sales + marketing alignment, demand generation, positioning, content and website strategy, and the realities of modern industrial buying. If you market to engineers, plant managers, procurement teams, or multi-stakeholder buying groups, this show is built for you. New episodes released weekly, subscribe to stay in the loop.
354 episodios disponibles

Latest episodes of the podcast The Kula Ring

Marketing With Purpose: Turning Culture Into Competitive Advantage 13/01/2026
How to Keep Customers and Distributors Engaged Through Brand Loyalty 06/01/2026
Building a Voice of Customer System to Enhance Customer-Centric Decision Making 30/12/2025
Why Manufacturing Marketers Need to Focus On Customer Experience (CX) 23/12/2025
Using AI to Drive Sales Relevance and Better Prospect Conversations 16/12/2025
How Rogers Machinery Built a High-Impact Webinar Program That Drives Demand 09/12/2025
Selling the New Way: Modern Prospecting & Value Assets 02/12/2025
Boat Captain to Boardroom: Sometimes the Barrier Isn’t the Product, It’s the Language 25/11/2025
The Value of the Industrial Specialist: Building Distribution’s Future 18/11/2025
Authentic Philanthropy: How Clark Material Handling Attracts Talent and Builds Brand 11/11/2025
Why UX and Accessibility Are Crucial to Your Manufacturing Website 04/11/2025
The Power of Customer Experience: How to Stand Out in B2B Marketing 28/10/2025
The Accidental B2B Marketer:​​ Uniting a Global Brand with Storytelling and Podcasting 21/10/2025
Expanding the Reach of Technical Marketing at Q-Lab 14/10/2025
The Overlooked Power of Retention, Reactivation, and Expansion in B2B Marketing 07/10/2025
Evolving Marketing from Sales Support to a Strategic Growth Machine 30/09/2025
Taking the Pulse of Industrial Buyers 23/09/2025
Defining Your Ideal Customer Profile and Finding Your Target Accounts 16/09/2025
Rethinking AI in Marketing: Some Practical Uses Beyond the Hype 09/09/2025
Marketing the Invisible: How Nanosys Continues to Bring Quantum Dots to Market 02/09/2025
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