Ever wondered why your €19 flight ends up costing €150?That’s the genius of the “hook and ascend” model; selling the experience, not just the product.In this episode, Hedi Mesme breaks down how to design money models that guide your clients through upsells they actually want, using real-world examples from low-cost airlines, hospitality, and tech.Follow Limitless Capital ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://limitless-capital.eu⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/limitless-capital-dubai/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Limitless Mastery Club, Become the Resilient Entrepreneur You Dream to Be: ⁠⁠⁠⁠⁠⁠⁠Limitless Mastery Club — LIMITLESS CAPITAL⁠⁠⁠⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Limitless Capital (@limitlesscapital_dubai) ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Buy our latest book Best seller 2025 " The Last Team You'll Hire" here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://amzn.eu/d/27yJm1t⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠📩 Contact us: [email protected]#TheKnowledgeCapital #LimitlessCapital #Accelerator#AI #Incubator #Dubai #UAE

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