Transactional Communication Business – Challenges and Opportunities (Part 1)

The Key Point Podcast
02/05/2023 24 min Temporada 5 Episodio 8
Transactional Communication Business – Challenges and Opportunities (Part 1)

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Episode Synopsis

Keypoint Intelligence’s German Sacristan sits down with Loic Lefebvre, Executive Vice President of Groupe Diffusion Plus, to discuss how GDP has been serving the transactional market in France for the past two decades. In the first of this two-part conversation, they also speak to transactional communication business challenges and home in on the opportunities GDP is looking at to grow its business.

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