In this episode, Ken defines and explains the differences between real estate training, coaching, and mentoring. He also provides further insight into which type of program is best suited for different types of real estate agent based on their level of experience, as well as their business situation. Finally, Ken discusses the issue of what he calls, "coaching mills" which are those high-profile, nationally known coaching companies with super-star coaches who charge large fees, require long-term commitments, and force the agent/client to use a predetermined program.

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