Six Figures In School Hours Episode: Hello, my name is Kate Toon, a business mentor, digital marketing coach, and an okayish parent.  As a fellow human trying to balance parenting and running a business, I know how hard it can be, and I wanted to share some tips I've picked up along the way. These are shorter, snappier episodes to give you quick wins in your day. Today's episode is all about why I hate passion. People often say they want to start a business because they have an idea they're truly passionate about. When I hear this line, my eyes roll so far back into my head, I can see the goblin who controls my brain. Because I believe passion is the biggest business killer. 'If passion drives you, let reason hold the reins.' Benjamin Franklin If you're thinking of starting a business because you're passionate about a particular project or industry, stop for a minute and think about it: There's no quicker way to fall out of love with something you adore doing than to try to make money from it. All relationships become boring after a while – and so do businesses. A boring business is often a successful business. Predictability, persistence, consistency and hard work aren't sexy, but they're often the key to long-lasting success. But you need to ask yourself: 'Can I love my idea for the long term?' Is it a one-night-stand business idea, or can you grow old together (or at least into middle age)? Listen to all tip episodes here Buy your copy of Six Figures in School Hours   Freebies:  Personal Branding Workbook Productivity Cheat Sheet Join the Misfit Entrepreneurs on Facebook   Join the Digital Marketing Collective membership

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