I had the pleasure of talking with Aly Eggart, the Leisure Marketing Director for Visit Billings. Aly grew up in eastern Montana before moving to Billings to earn her undergraduate and graduate degrees in Public Relations through Montana State University Billings. Her tourism career began in 2016 when she joined the Visit Billings team. Aly talks about the nuances of her work in bringing Billings to the world and how we can do a better job in Billings of shaping identity and vibe. Aly also shares her journey from small town America and how Billings WAS the “big city” until she started to travel and how those experiences shaped her mindset and future in leadership. She also shares what advice she would give to her younger self.

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