Topic: 2023 Digital Marketing Trends - Micro Influencer MarketingDefinition of micro influencers: social media users with a smaller, more targeted following (usually a few thousand to a few hundred thousand followers) who have a high level of engagement with their followers and are seen as more authentic and trustworthy than larger influencersReasons for brands to turn to micro influencers: more effective at reaching specific audiences and driving conversions, can be more cost-effective than working with larger influencersExpect to see more brands turning to micro influencers in the coming year, and the use of micro influencer networks to reach a larger audienceTips for finding micro influencers: use social media platforms, search for industry-specific influencers, use influencer marketing platforms, reach out to influencers directly.

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