Today's episode of the Juicery Podcast is part 2 in a series exploring the latest trends and strategies in digital marketing.The topic of discussion is the rise of interactive content and how it can benefit businesses.Interactive content refers to digital content that allows users to actively participate or engage with it, such as quizzes, surveys, games, or interactive videos.The goal of interactive content is to hold the user's attention longer and keep them coming back for more, as well as gather valuable data and insights about the audience.Benefits of interactive content include: increased engagement, gathering valuable data and insights, improved customer experience, boosting social media engagement, and enhancing brand awareness.Businesses can take advantage of interactive content in their marketing efforts by incorporating quizzes, surveys, interactive infographics, and interactive videos.

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