Mike Eshelman, CMB, is a mortgage marketing veteran with over 20 years of experience. In this episode, he shares insights from his extensive career, discussing how mortgage marketing has evolved over the years and what businesses need to know to stay ahead. Mike talks about the impact of AI on the mortgage industry, the rise of the broker channel, and how to optimize lead generation strategies for better customer acquisition.Mike is the founder of Next Percent, LLC, and co-founder of LockedIn Agency, LLC, where he helps mortgage companies with innovative marketing strategies. Tune in for an in-depth look at the trends reshaping the mortgage landscape.🔑 Want more insider knowledge from industry experts? Hit that subscribe button, turn on notifications, and stay up-to-date with all the latest tips and strategies. Drop your thoughts or questions in the comments below, and don’t forget to like and share this episode!For more information, visit our website:www.GoSqueeze.com

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