What do Alice in Wonderland and digital medical imaging have in common? Join us as Dave Cook, CEO of InsiteOne, shares his remarkable journey—from selling one of the world’s largest SaaS imaging companies to reclaiming its leadership and reigniting its culture.In this episode of The Journey to CEO Success, Melissa and Patrick sit down with Dave Cook, a seasoned tech entrepreneur and the current CEO of InsiteOne, which manages over 40 billion digital medical images. Dave opens up about what he learned navigating commodity markets, how he built (and rebuilt) his company, and why knowing where you're headed—Cheshire Cat-style is the secret to a joyful and successful CEO journey. Packed with lessons on resilience, ownership, and building lasting company culture, this is one episode every entrepreneur should hear.

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