If you cannot afford 24/7 live customer service, then you need chatbots to help your potential customers/clients navigate your website, subscribe for updates, enter contact info, and see more information about your products/services.

The capabilities of chatbots are only limited by the programmer's imagination. You can use chatbots on facebook messenger as its own marketing campaign. You can request phone numbers and email addresses for your regular marketing campaigns. You can alert customers of new videos/ articles that you post. You can direct customers to your social media pages. You can direct customers to specific pages on your website. You can use the chatbot as a signup form. And much more.

Chatbots enable your customer to find the information they are looking for easier than navigating your website and reading paragraphs. 
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