The JM Buzz

Por: Journal of Marketing
The JM Buzz discusses cutting-edge marketing research. In each episode, we outline a forthcoming article in Journal of Marketing, the premier scholarly journal in the marketing field. Enjoy!

The JM Buzz is a production of the Journal of Marketing and is produced by University FM.
84 episodios disponibles

Latest episodes of the podcast The JM Buzz

Mostrando página 4 de 5

How Subscription Companies Can Avoid "Box Fatigue" 30/03/2023
The Secret to Fundraising: Let Donors to Choose How Their Money Is Spent 23/03/2023
Can You Trust Doctors' Yelp Ratings? 16/03/2023
JM Buzz Deep Dive: Marketing and Society (with Dr. Dionne Nickerson) 09/03/2023
Asking for Customer Reviews at the Right Time: Sooner Is Not Always Better 02/03/2023
Three Simple Ways to Encourage App Adoption 23/02/2023
Think Before Designing Your Logo: How Marketers Can Capitalize on the Power of Perception to Influence Beliefs About Brand Performance 16/02/2023
Ask for Payment Before or After? The Effects of Timing in Pay-What-You-Want Pricing 09/02/2023
Sell More to a Customer by Treating Other People and Property Considerately 02/02/2023
How to Mitigate the Effects of Insider Selling 26/01/2023
How Voice Technology Influences What We Reveal About Ourselves 19/01/2023
Do Acquisitions Harm the Acquired Brand? Identifying Conditions that Reduce the Negative Effect 12/01/2023
Does COVID-Related Advertising Lead To More Social Distancing? How Brands Can Influence Social Outcomes 15/12/2022
JM Buzz Deep Dive: Getting the Most Out of Your Influencer Marketing (with Dr. Christian Hughes) 08/12/2022
Learning from Data: An Empirics-First Approach to Relevant Knowledge Generation 01/12/2022
We Earned the Coupon Together: The Missing Link of Experience Cocreation in Shared Coupons 17/11/2022
Does Topic Consistency Matter? A Study of Critic and User Reviews in the Movie Industry 10/11/2022
Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement 03/11/2022
From Likes, Shares, and Comments to Sales: How Can Brands Use Social Media To Stimulate Both Engagement and Sales? 13/10/2022
How Disclosing Advertising Spending Can Reduce Investor Uncertainty and Enhance Firm Valuation 06/10/2022
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