Podcast 028 | Your Brand with Sandy Shaw2:04 “And then my pragmatic side got the best of me, and it said, ‘Sandy, when you graduateyou better be able to get a job and support yourself.’ So I actually changed my major from art tobusiness.”2:33 “I really wanted to return to art and launch my own business.”4:16 “Whether it is an art business or any business, there are just so many things you need todo, and it’s completely overwhelming. And that can just lead to wanting to shut down.”6:38 “Beginning with a brand strategy in my opinion is the very first thing that any businessshould do, because you go through a clarifying process that allows you to really focus in on theessentials of your business.”11:38 “The number one mistake that businesses make is they think ‘branding’ and theyinstantly think “logo, color palette, fonts” when really the heart of branding is all about clarifyingthe essence of your brand.”13:18 “The second one is: it is really tempting to try to reach everybody. The big consequenceof when you are trying to talk to everyone you end up speaking to no one.”17:00 “Your brand guide is almost like the Bible of your business.”19:50 “If you’ve had your website for say like 10 years, it’s a good idea to refresh the look andfeel of your website so it looks current.”21:11 “Color is one of the most powerful elements of your brand because color evokesemotion.”23:14 “If you use too much yellow and just go overboard, studies show that is just causesfeelings of stress and anxiety.”26:54 “Just answering those core brand questions will put you so far ahead of the game. Youwant to look for the brand sweet spot, which is where you brand identity overlaps with whatresonates with your ideal client.”30:02 “One this one client got clear on her niche, she knows them inside and out, she knowseverything about them, so she was able to write messaging specifically speaking to herneighborhood.”32:00 “If you want to succeed, there has to be something before you invest in fancy furniture ora million other things, your money needs to go to finding clarity with your brand.” SandyShaw is a brand strategist, website designer, and founder of BrandifyHQ.com.She is on a mission to help heart-centered entrepreneurs confidently play a bigger game with strategic branding and website design. By offering affordable, on-line brand strategy and website design courses, Brandify saves business owners time and money crafting compelling brands and designing pro-websites that convert viewers into buyers so their businesses grow to new heights.www.BrandifyHQ.comFree Brandify Color Psychology Guide Enroll in one of Brandify's on-line courses:Brandify For Success:  Craft Your Brand Identity Accelerator https://www.brandifyhq.com/brandify-for-successBrandify Your Website: Learn How to Write Captivating Copy and Easy Step-by-Step Website Designhttps://www.brandifyhq.com/brandifyyourwebsitedesignFind Brandify on Social MediaInstagram - https://www.instagram.com/brandifyhq/Facebook - https://www.facebook.com/BrandifyHQcom/Pinterest - https://www.pinterest.com/sandy53580161/LinkedIn - https://www.linkedin.com/company/brandifyhq   Jeanne OliverCreatively Made BusinessGet on the waitlist for the next online session! Ten Tips To Take Back The PeaceA free ebook if you are looking for some rest in your day-to-day like I was.Get your free resource Ten Tips HERE. Become the artist you dream to be. Creativity is Calling at jeanneoliver.com. You can connect with Jeanne on Instagram and Facebook.

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