Full blog post & link to keyword tool:
https://jamesbachini.com/creating-google-ads/
Contents:

Search, Display and Video
Default options, interests are not aligned
Untick search partners and display network for search campaigns
Track conversions
Campaign structure, small ad groups for specific search intents
Affinity audiences (broad), Custom Intent (specific)
Observation vs targeted (whitelisted)
Retargeting audiences
Demographic targeting options 
(gender, age, income, marital, parental, homeowner)
Location targeting
Device targeting
Placements for display campaigns
Portfolio bidding strategies (ROAS)
Text Ads
Keyword modifiers
Quality score and click through rate
Dynamic keyword injection
Display Ads
Dynamic vs Standard Banners
Video Ads
Optimize regularly
Search terms report, negative keyword lists
Data Columns
Google Ads Editor

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