A lot of people have probably never heard of psychographics and how it works hand-in-hand with demographics to go beyond the numbers, to paint a picture of WHY things and people move the way they do.  We take a look at what psychographics is, why it’s useful, and how you can leverage Psychographics to identify strong locations to invest, make your tenants happier and turn you into a better decision-maker.  See you on the inside!   In this episode, we cover: The etymology of demography & psychography and their differences [07:07] Emotions, not statistics, drive human behaviour [10:06] Is Psychographics more important than Demographics? [13:38] Gentrification contributes more to property price growth [17:11] A healthy economy is dictated by the speed money moves around [22:47] Mindset (confidence) dictates the health of the national economy [26:38] Look at both statistics and how people feel [29:52]  Gauge how people want to live [34:53] Pay attention to what people want - they’re not just statistics [40:43]  Find out the “why” when people move to an area [44:03] Language in the media drives sentiment [47:09] Psychographics is a marketing skill [51:43]   Links from the Show: Trading Economics Consumer Confidence (https://tradingeconomics.com/australia/consumer-confidence) Trading Economics Business Confidence (https://tradingeconomics.com/australia/business-confidence) Trading Economics Unemployment Rate (https://tradingeconomics.com/australia/unemployment-rate) Google Alerts (https://www.google.com.au/alerts)   Connect With Us: The Investor Lab Membership (https://theinvestorlab.com.au/jointhecommunity/)  Dashdot Buyers Agents Website (https://www.dashdot.com.au/)  Limitless: The Renegade’s Guide to Building Wealth Through Property - Goose McGrath (https://www.renegadespropertybook.com) Ready to work with us directly? (https://dashdot.com.au/discovery)  If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast with others you know will benefit from the show!See omnystudio.com/listener for privacy information.

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