Why Are Customers Irrational?

The Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth
04/01/2018 20 min
Why Are Customers Irrational?

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Episode Synopsis

Colin Shaw and Professor Ryan Hamilton discuss the fact that we all think that we make logical decisions but the reality is we don't. We are irrational, customers are irrational. What should we do about this?      

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