Why Customers Create 'Shortcuts' When Making a Decision

04/01/2018 24 min
Why Customers Create 'Shortcuts' When Making a Decision

Listen "Why Customers Create 'Shortcuts' When Making a Decision"

Episode Synopsis

Colin Shaw and Professor Ryan Hamilton discuss how customers use 'shortcuts' to make decisions. Learn how you can use this to improve your Customer Experience. They also discuss how customer decisions are affected by how many times they see things.      

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