Ali Schwanke is the Founder and CEO of Simple Strat. Simple Strat is a marketing and sales firm that helps you get more out of HubSpot. From CRM strategy and setup to marketing automation and content creation, their services are tailored to fuel customer acquisition and retention.Simple Strat is also a HubSpot Diamond Solutions Partner and the host of HubSpot Hacks, the #1 unofficial YouTube channel for HubSpot Tutorials.Ali is a data-driven marketing professional with 15+ years of experience in B2B, strategy, and content marketing. Most of all, she’s hilarious.In this episode, you’ll learn:What makes a good first hireHow to align sales and marketing teamsHow to build a YouTube channel for B2BThe benefits of a peer network as an entrepreneurHow to differentiate yourself in a competitive marketFollow Ali on LinkedInConnectFollow Callan on LinkedInSubscribe to the Newsletter 

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