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Listen "Why Most Agencies Blend In—And How to Stand Out for Good"
Episode Synopsis
Most agencies are “just another insurance option.” Not you.
In this episode, Michael Jans reveals the true origin and power of the Unique Selling Proposition—drawing on lessons from advertising legends, Dan Kennedy’s 7-point framework, and decades spent guiding agencies to top-tier growth, margin, and valuation. You’ll learn:
The real reason most agencies get ignored—and how to never blend in again
How Rosser Reeves and Madison Avenue created the original USPs (and why they still work)
Kennedy’s 7 secrets for a USP that builds your business from the inside out
The single question every client is asking (even if they never say it)
Plus: A powerful family story you won’t forget
Ready to build the USP that sets you apart—and wins?
Download your free USP brainstorm prompt at ValuationPlaybook.com or email [email protected] for direct access.
In this episode, Michael Jans reveals the true origin and power of the Unique Selling Proposition—drawing on lessons from advertising legends, Dan Kennedy’s 7-point framework, and decades spent guiding agencies to top-tier growth, margin, and valuation. You’ll learn:
The real reason most agencies get ignored—and how to never blend in again
How Rosser Reeves and Madison Avenue created the original USPs (and why they still work)
Kennedy’s 7 secrets for a USP that builds your business from the inside out
The single question every client is asking (even if they never say it)
Plus: A powerful family story you won’t forget
Ready to build the USP that sets you apart—and wins?
Download your free USP brainstorm prompt at ValuationPlaybook.com or email [email protected] for direct access.
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