About Mike Sullivan: He is the President and CEO of LOOMIS, the country’s leading challenger brand advertising agency. For more than 30 years, he’s helped some of the country’s most successful companies build their brands.He is co-author of: The Voice of the Underdog: How Challenger Brands Create Distinction by Thinking Culture First (BizComPress, Aug. 10, 2020). Learn more at theloomisagency.comIn this episode Steve, Jason, and Mike discuss:A brand is only as strong as its cultureTemplate of an employee Creating a good place to work Aligning your values as a leader with the organizationKey Takeaways: A brand is only as strong as its culture. It would be more effective for recruiters to prioritize hiring people aligned with the company’s values rather than hire anyone they could find and train them to practice the organization’s values. Create a template of an employee, an ideal that every member of the organization should strive towards. Having clarity on what kind of people you’d like to have in your company will perpetuate your success.Establish the foundation of your company, determine what your purpose is, and figure out if you’ve got the heart for that. Once you get those two basic things down, you’ll be in a position to build out the kind of culture that you want. Get clear on what your values are as a leader and figure out what your organization’s values are. Make sure that they are aligned and congruent.  “A brand is only as strong as its culture.” - Mike SullivanConnect with Mike Sullivan:Website: http://www.theloomisagency.com LinkedIn: https://www.linkedin.com/in/mikesullivanatloomis/  Connect with Steve and Jason:LinkedIn: Jason or SteveWebsite: Rewire, Inc.: Transformed Thinking Email: [email protected] Show notes by Podcastologist: Justine TallaAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

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