Jeffrey Walker is the Co-Founder and CEO of CredEvolv, a fin-tech platform that revolutionizes the way consumers achieve and maintain good credit. CredEvolv’s mission is to turn “no” into “not yet” by breaking down the barriers to credit equity and guiding consumers seeking improved credit on a journey to sustainable, lifelong credit well-being.Prior to founding CredEvolv, Mr. Walker held a number of mortgage industry leadership positions, most recently with Fannie Mae. Mr. Walker’s responsibilities with Fannie Mae included SVP/Co-Chief Customer Officer and SVP for Strategy, Insights, and Business Enablement. In these capacities Mr. Walker leveraged his passion for customer loyalty and customer experience innovation. In this episode Jason and Jeffrey discuss:Making a difference even if it’s hardDoing the right thing while making a profitBeyond just checking the boxThe best kind of customer  Key Takeaways: Do well AND do good even if it’s difficult to make a difference. If you see a need in your industry, do something about it. There’s nothing wrong with making a profit. However, it is better to make a profit while also being able to do the right thing for society at large.Instill in your team a passion that goes beyond just “checking the box” to really serving people and making their work meaningful. The best customer is an informed customer. Do your best to provide tools, resources, and the education that they’ll need in order to make the best decision they could that will benefit them the most.  “Every lender wants to do the right thing, it’s just hard to figure out how to do it. So in our small way -  we won’t solve every redlining and underserved issue - but we can take our experiences and understand what’s important for our lender and what they need to do to benefit and feel value in this and help consumers become credit well-being capable consumers for life.” - Jeffrey Walker Connect with Jeffrey Walker:Facebook: https://www.facebook.com/CredEvolv/LinkedIn: https://www.linkedin.com/company/credevolv/Website: https://credevolv.com/ Connect with Steve and Jason:LinkedIn: Jason or SteveWebsite: Rewire, Inc.: Transformed Thinking Email: [email protected]  Show notes by Podcastologist: Justine TallaAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

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