Dr. Max McKeown joins us on this episode to talk about his latest book #NOW: The Surprising Truth About the Power of Now. Among the topics we discuss are what research has shown about impulsivity and how we make decisions, some of the qualities that make "nowists" different than "thenists," and the concept of anti-goals and how to avoid them. Prior to #NOW, Dr. McKeown wrote The Strategy Book and The Innovation Book. He is an expert in strategy, leadership, innovation, and how to create a better future. Dr. McKeown works with some of the world’s most successful global brands, helping leaders across sectors develop innovative cultures, products, and services. You can find out more about him and read his latest writings on his website at www.MaxMcKeown.com.Show NotesFollow Max McKeown on Twitter: https://twitter.com/MaxMckeownBuy #NOW on Amazon

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