We certainly do not lack knowledge and advice when it comes to business. You don't have to look too far to find insight into what has worked for other business owners to find their niche, scale up and grow their business, hit 6-figures, etc. The idea of 'finding our niche' is not a new concept and it certainly is an important aspect to having a successful business. Knowing who are you there to help, how you help them and the desired transformation they will get based on what you do is key. However...as someone who is a Spirit-led believer, I've come to learn that my process or way that I get to the desired outcome is often very different than the conventional wisdom. Let's talk about why that's okay.

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