In this episode, I break down my full Google Ads strategy for Black Friday, Cyber Monday, and major promo periods. You’ll learn how to properly plan budgets and use Google’s tools to drive new customers (not just discount your existing ones).We cover: Why you should scale spend before the sale How to use conversion lag to time your budget ramp Which campaign types drive cold traffic vs. remarketing The best way to show discounts in Google Shopping Compare-at-price vs. promo codes (and why I hate promo codes) How to schedule sales messaging in Search + Display Using seasonality adjustments & Google’s new Promotion Mode Why “baby discounts” don’t move the needle Bundling when your margins are tightWhether you’re prepping for Q4 or running promos year-round, this tactical breakdown will help you make every dollar count.Key takeaway: Build your audience before the sale, then close them with the offer.If this episode helps, drop a comment & share!— Listen / Watch the Indie PPC Podcast 🔥 Practical Google Ads strategy for indie marketers & brands

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