Nintendo has been a titan in the video game industry for decades, but that wasn't always the case. At its very core, Nintendo sees itself as a toy company which is evident in its products from the Nintendo Entertainment System (NES) to the Nintendo Switch 2. Today on the show, we explore Nintendo's history and examine how a small playing card company in Japan became a multimedia giant.Related episodes:Forever games: the economics of the live service modelDesigning for disability: how video games become more accessibleThe boom and bust of esportsWork. Crunch. Repeat: Why gaming demands so much of its employeesVideo Game Industry Week: The Final LevelFor sponsor-free episodes of The Indicator from Planet Money, subscribe to Planet Money+ via Apple Podcasts or at plus.npr.org.Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy

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