Welcome to Episode 20 of The Incredible Machines Podcast! In this thought-provoking conversation, Jon Oliff and Luke Holden sit down with Muhammad Seedat, an entrepreneur, media executive, and community leader. From selling chips in school to chairing the board of Hilaal TV, Muhammad’s story is one of hustle, resilience, and hard-earned wisdom.
 
Being a Durban-born entrepreneur with a career spanning accounting, consulting, media, and sports administration. He opens up about building businesses, navigating cultural and personal challenges, and the importance of slowing down to think. 
He is the co-founder and board chair of Hilaal TV, former CEO of the Dolphins cricket franchise, and a seasoned leader in the professional services sector. Known for his strategic thinking, integrity, and ability to drive change, Muhammad’s entrepreneurial journey is marked by both high-impact wins and deeply reflective moments. 
This episode is a must-listen for an insight into entrepreneurship, leadership, and anyone in pursuit of a meaningful life. 

 

⏱ Timestamped Overview 
00:00- Introduction 
01:00 – What Muhammad would tell his younger self 
05:00 – Community, identity, and choosing to stay in Durban  
10:00 – Selling sweets & tickets at school: early entrepreneurship  
13:00 – Parental influence & entrepreneurial independence  
16:00 – Sourcing stock and learning simple business logic 
22:00 – Getting married at 19 and juggling work, study & business 
30:00 – Moving to the UK: working as a financial analyst  
35:00 – Living through the 2008 UK financial crash  
58:00 – Secret second marriage: navigating the emotional toll  
01:02:00 – Trauma, criticism, and finding inner strength  
01:10:00 – Building Hilaal TV: how it started in crisis 
01:32:00 – EO Learning Chair: planning, energy & diverse offerings 
 
 
 
💬 Quote of the Episode 
“Doing nothing is underrated. It gives you the space to think, and that’s when breakthroughs happen.” – Muhammad Seedat 
 
🧠 Related Campaign Example  
Nando’s provocative billboard campaigns — Muhammad loves their use of cultural relevance and “brand bravery.” 
 
Nando's TV Commercials: https://youtube.com/playlist?list=PLg-UXGhfC4Wk6PRAsZsqbp4Jis4xaJlhR&si=H-nHkqRU-O3FJ5l- 
 
 
 
👣 Relevant Links 
Hilaal TV: https://hilaal.tv/  
Entrepreneur’s Organization: https://eonetwork.org/  



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🎧 Podcast Page: https://www.pod.tim.africa 

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