Guest Overview Growing up in a small village in the depths of The Amazon Rainforest Ale’s impossible journey has taken her from making and selling perfume in junior school to learning to code in the early 90 at a university in Rio to an become an early pioneer in digital creativity in London’s digital agency scene.In 2007 she was hired by McCann NYC as their first digital creative director.By 2011 Ale’s focus shifted to product and service design, eventually being appointed Executive Creative Director at Frog design. Along the way Ale found time conceive launch and grow She Says …a global community focused on engagement, education, and advancement for women in the creative fields.As you will hear Ales journey is far from over…What we discuss In this interview Ale and I discuss:How growing up in the Amazon jungle prepared for a career in creativity.Her parental impact on her fearlessnessHer early entrepreneurial venturesHow this forged her approach to always doing things ‘differently’Her natural curiosity and love of computers and path to digital creativityHer view of ‘leaning in’The impetus that led her to set up She SaysWhy it remains community led and its growth to 45 countriesThe impact it’s had on women stepping upThe She Says ‘firsts’Why she created BoomHer expectation for the next 10 years and how leadership and work will changeWhy CEO’s need to be more like community managersFrom working stupid to working smartWhy a systemic change is neededThe role serendipity played in her journeyHow her adaptability has and her openness to change prepared her to deal with uncertaintyWhy curiosity is the foundation of creativityThe switch from ‘Power Over’ to ‘Power With’ as a leadership styleThe hard choices she has madeHow she manages technology and socialHer advice on how to achieve your impossibleThe books she recommendsWhere She says will be 10 years from nowWhere to find on socialYou can’t Follow Ale on social as she’s been off it since 2011!You can’t Follow Ale on social as she’s been off it since 2011!Follow on Twitter  in SheSays US  and @shesays UK https://weareshesays.comhttps://shesaysboom.com/ Links in showAtlantic Article on Women Partners – The Queen Bee Effecthttps://www.theatlantic.com/magazine/archive/2017/09/the-queen-bee-in-the-corner-office/534213/John Peel  – British DJ The Marcel Proust Quote – “The real voyage of discovery consists not in seeking new landscapes, but in having new eyes.”  Hosted on Acast. See acast.com/privacy for more information.

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