In this exciting episode of the IJK Podcast, I sit down with ex-Googler AJ Davis, a renowned expert in user experience (UX) and conversion rate optimization (CRO). AJ has helped powerhouse brands like CVS, Steve Madden and Lululemon transform their websites into revenue-generating machines. With an impressive track record, AJ founded her own CRO and digital marketing agency, Experiment Zone, after leading UX research on Google Optimize (Yes! she worked at Google!), where she played a pivotal role in shaping and launching the product. What You’ll Learn in This Episode: The fundamentals of CRO and why it’s a game-changer for businesses.How to use A/B testing to boost website performance and maximize revenue.Real-life examples of small changes that led to BIG results.The impact of AI and machine learning on the future of CRO.Proven strategies to improve key metrics like average order value and customer lifetime value. Whether you’re an entrepreneur, a marketer, or someone fascinated by the art and science of optimization, this episode is packed with actionable insights to help you unlock your website's full potential. To know more about AJ Davis and her CRO services: https://experimentzone.com/ Don’t forget to like, subscribe and share this episode! #AJDavis #CRO #ABTesting

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