Is content still king? Before you set out to start building a personal brand you should first be asking yourself why you want to. Making a personal brand is easy, getting noticed and having it take off is the hard part. There are ways that you can cheat at creating a personal brand to get noticed faster and shortcut building an audience. Fake it till you make it does still work, but the tactics that people use to employ with stacks of cash, pics in front of expensive cars, boats, houses don’t work; instead faking it in 2019 evolves buying attention. This would be employing people to artificially inflate your podcast rankings in podcast directories to be towards the top where people are more likely to see and subscribe. The same tactics can be used in YouTube to boost your channel and get your videos in the recommended sections where more people are likely to click and subscribe.
While we can call this fake it till you make it, you may also call this marketing with the purchase of organic reach. You’re essentially paying to manipulate the algorithms to give yourself a boost in organic reach. People did this years ago with Twitter before others caught on, those that did so early on saw a boost to their careers and faster growth of real audience with the purchased sense of social proof. You can do this for your Podcast and YouTube Channel. There are proven advantages to faking social proof, but only if your content is entertaining enough to keep that attention you’re buying
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