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Listen "E302 - I Don't Know What To Podcast About - What Are The Current Content Gaps In Podcasting, Where Should I Start"
Episode Synopsis
Episode 302 - I Don't Know What To Podcast About - What Are The Current Content Gaps In Podcasting, Where Should I Start
There are two content gaps currently in podcasting that could immediately serve an underserved listener base - Hyper local podcasts and podcasts for adults 50 years of age and older.
Hyper local focused podcasts help fill the gap where local media has been overtaken by media outlets that do not have roots in the actual communities that they serve and adults 50 years of age and older do not tend to flock to podcasting as the content currently offered does not draw them in and focus on this stage of life.
How can podcasters build a new podcast or tailor their content to reach one or both of these content gaps?
Hyper-Local Podcasts
Community-Focused ContentCreate content that directly addresses local issues, events, and personalities. Cover topics like:
Local government decisions and their impact
Upcoming community events and festivals
Profiles of local businesses and entrepreneurs
Historical stories about the area
Collaboration with Local Entities
Partner with local organizations to enhance content and reach:
Interview local officials and community leaders
Feature local artists, musicians, and authors
Collaborate with schools for educational segments
Work with local sports teams for insider coverage
Interactive Elements
Engage the community directly:
Host live recording sessions at local venues
Encourage listener submissions of local stories or questions
Create a community forum for discussion of podcast topics
Podcasts for Adults 50+
Age-Relevant Topics
Focus on subjects that resonate with this demographic:
Health and wellness for older adults
Financial planning and retirement strategies
Travel tips for seniors
Technology guidance for the 50+ audience
Life Stage-Specific Content
Address unique experiences of this age group:
Navigating relationships as empty nesters
Career transitions and encore careers
Grandparenting advice and stories
Aging gracefully and staying active
Nostalgic Elements
Incorporate content that appeals to shared generational experiences:
Retrospectives on significant historical events
Discussion of classic films, music, and pop culture
Interviews with icons from their youth
Strategies for Both Demographics
Accessible Format
Ensure the podcast is easy to find and use:
Provide clear instructions for accessing the podcast on various platforms
Create a user-friendly website with episode transcripts
Offer multiple ways to listen (streaming, downloading, etc.)
Cross-Platform Promotion
Reach potential listeners through various channels:
Advertise in local newspapers and on community bulletin boards for hyper-local podcasts
Utilize social media platforms popular with the 50+ demographic, like Facebook
Partner with local radio stations for cross-promotion
Guest Experts and Storytellers
Bring in voices that resonate with the target audience:
Local historians and long-time residents for hyper-local content
Experts in aging, retirement, and senior health for the 50+ audience
By tailoring content to these specific audiences and employing targeted promotion strategies, podcasters can effectively fill these content gaps and serve these underrepresented listener bases.
___
Meet with Dave for a free consult to help you with your podcast
https://calendly.com/truemediasolutions/free-podcast-consult-for-how-to-podcast-listeners
___
https://howtopodcast.ca
There are two content gaps currently in podcasting that could immediately serve an underserved listener base - Hyper local podcasts and podcasts for adults 50 years of age and older.
Hyper local focused podcasts help fill the gap where local media has been overtaken by media outlets that do not have roots in the actual communities that they serve and adults 50 years of age and older do not tend to flock to podcasting as the content currently offered does not draw them in and focus on this stage of life.
How can podcasters build a new podcast or tailor their content to reach one or both of these content gaps?
Hyper-Local Podcasts
Community-Focused ContentCreate content that directly addresses local issues, events, and personalities. Cover topics like:
Local government decisions and their impact
Upcoming community events and festivals
Profiles of local businesses and entrepreneurs
Historical stories about the area
Collaboration with Local Entities
Partner with local organizations to enhance content and reach:
Interview local officials and community leaders
Feature local artists, musicians, and authors
Collaborate with schools for educational segments
Work with local sports teams for insider coverage
Interactive Elements
Engage the community directly:
Host live recording sessions at local venues
Encourage listener submissions of local stories or questions
Create a community forum for discussion of podcast topics
Podcasts for Adults 50+
Age-Relevant Topics
Focus on subjects that resonate with this demographic:
Health and wellness for older adults
Financial planning and retirement strategies
Travel tips for seniors
Technology guidance for the 50+ audience
Life Stage-Specific Content
Address unique experiences of this age group:
Navigating relationships as empty nesters
Career transitions and encore careers
Grandparenting advice and stories
Aging gracefully and staying active
Nostalgic Elements
Incorporate content that appeals to shared generational experiences:
Retrospectives on significant historical events
Discussion of classic films, music, and pop culture
Interviews with icons from their youth
Strategies for Both Demographics
Accessible Format
Ensure the podcast is easy to find and use:
Provide clear instructions for accessing the podcast on various platforms
Create a user-friendly website with episode transcripts
Offer multiple ways to listen (streaming, downloading, etc.)
Cross-Platform Promotion
Reach potential listeners through various channels:
Advertise in local newspapers and on community bulletin boards for hyper-local podcasts
Utilize social media platforms popular with the 50+ demographic, like Facebook
Partner with local radio stations for cross-promotion
Guest Experts and Storytellers
Bring in voices that resonate with the target audience:
Local historians and long-time residents for hyper-local content
Experts in aging, retirement, and senior health for the 50+ audience
By tailoring content to these specific audiences and employing targeted promotion strategies, podcasters can effectively fill these content gaps and serve these underrepresented listener bases.
___
Meet with Dave for a free consult to help you with your podcast
https://calendly.com/truemediasolutions/free-podcast-consult-for-how-to-podcast-listeners
___
https://howtopodcast.ca
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