Welcome to another episode of The HERO Show. I am your host Richard Matthews, (@AKATheAlchemist) and you are listening to episode 208 with Rod Khleif – Fulfilling Your Outmost Potential by Taking ACTION.Rod Khleif is an entrepreneur, real estate investor, multiple business owner, author, mentor, and community philanthropist who is passionate about business, life, success, and giving back. As one of the country’s top real estate trainers, Rod has personally owned and managed over 2,000 properties. He is also the Host of the Top-Ranked iTunes Real Estate Podcast which has been downloaded more than 12,000,000 times – “The Lifetime Cash Flow Through Real Estate Investing Podcast.” Rod is the author of “How to Create Lifetime Cash Flow Through Multifamily Properties” which is considered to be an essential “textbook” for aspiring multifamily investors.Here’s just a taste of what we talked about today:Two Powerful SuperpowersRob has built 27 businesses in his lifetime and with those comes failures along the way which he calls the $50 million spectacular flaming seminars.He considers determination and the ability to communicate as his superpower. Rob didn't go to college, but he is extremely well-read. He strongly believes that reading greatly enhances vocabulary, IQ, and everything else.To Make Impact & Change LivesWe talked about goals evolving over time, Rob’s driving force now is to make an impact and to change lives.In an epiphany moment he had after some significant soul searching, he decided to do something for someone else, for the first time in his adult life, which is embarrassing to admit. He called a church to find out who needed help on Thanksgiving.He bought big boxes of food with frozen turkeys and toys for five families. On his third stop, the woman he presented it to started crying. Then her kids came out and they cried.Seeing the impact his act of service had on that third family changed Rob’s life forever.Other Topics We Covered on the Show:We also talked about Rod’s origin story and what he is known for in the real estate industry.Then, Rod shared how his Mom’s real estate story translated for him to be a real estate investor.Next, Rod discussed what the goal-setting session framework is all about.Being impatient and not setting boundaries has been Rob’s fatal flaw in his business. He has gotten better over the course of time by learning how to say NO.The antithesis of perfectionism—the need to check every box before moving forward has been the common enemy in Rod’s business. He fights this by teaching his students to take action.Rod’s personal heroes are her Mom, Tony Robbins, and Elon Musk. These three people have contributed much to his success.Lastly, Rod’s guiding principle is the acronym F-A-M-I-L-Y. “F” stands for Fun & Family, “A” for Authentic is who we are, “M” for Massive Action, “I” for Integrity, “L” for Love, and “Y” for Yes to Evolution.Recommended Media:Rob mentioned the following book/s on the show.Think and...

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