“Many people say, 'Go for the impossible,' but why would you go for the impossible? It's like saying drive through a brick wall or go for what can't be achievable. By calling something impossible, you've created a barrier in front of your mind. You've established and identified that it is impossible. So just by saying, 'Go for it.' It's like saying, go for that full stop, go for the end that you can't go any further. I always say go for stupid. What's the most ridiculous thing that you can possibly imagine and dream? Go for that.”

— Steve Sims

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