This week Pippa Short talks to Richard Springham, founder and CEO of Skittle Media, to discuss the launch of Solli, a website focused on the global pharmaceutical media industry.The mission of Solli is to consolidate, educate, and elevate the industry to better serve healthcare professionals and patients.We discussThe impact of AI on the industry, including personalisation of content and changes in search behaviour.The trend of more informed patients and the importance of verifying health creators on platforms like YouTube.The need for the industry to adapt to evolving digital trends and collaborate to ensure accurate and relevant information is accessible to healthcare professionals and patients.

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