Understanding your value can help you price more confidently, without being brash. When we understand our target audience and what they need, we can create a perception of value that resonates with them. But we need to be prepared to handle rejection and understand that a "no" isn’t necessarily the end of the conversation.If we don't communicate the value of our work properly, we undervalue it and risk missing out on valuable client relationships.This week, Carlos is joined by Frances and Simon from the Better Bolder Braver community, who help coaches market their work with more ease. That involves having tricky conversations around pricing, and being able to clearly communicate the value they bring.This episode is perfect for you if youWant to learn how to confidently set pricesAre interested in understanding how to convey your work’s value to potential clientsNeed advice on dealing with rejection and building confidence in pricing conversationsLinksJoin the Happy Pricing courseJoin the conversation livePricing Philosophy – Derek SiversBetter Bolder BraverNever Split the Difference: Negotiating as if Your Life Depended on it, by Chris Voss and Tahl RazChris Voss Teaches the Art of Negotiation – Masterclass

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