In this episode, The Gstaad Guy sits down with Nicolas Bijan, founder of NB44 and son of legendary designer Bijan, to explore the values and mindset behind building something new while honouring a storied family name. From growing up in a household defined by excellence to carving out his own creative path, Nicolas shares the lessons shaped by tough love, discipline, and perspective.
The conversation delves into the responsibility that comes with privilege, the importance of respect, and why hard work and humility remain central to his identity. With clarity and conviction, Nicolas reflects on legacy, not as something inherited, but something earned every day.
Filmed at Nobel LA’s St. Ives property.

Timestamps:
(00:00) Intro ✨
(05:11) NB44 🧥
(07:15) Values ⚖️
(08:13) Bijan Pakzad 👨‍💼
(14:03) “How I was raised” 🧑‍🧑‍🧒
(14:29) Relationships with people 🤝🏻 👥
(15:42) Loss 🖤 😔
(18:19) The American Dream 🇺🇸 💭
(20:20) Pressure & Responsibility 😩 🤝🏻
(24:03) Starting a business & family 🧑‍🧑‍🧒‍🧒 💼
(25:41) Filling a void 🫂
(27:39) Developed vs. Inherited values 👴🏻 ➡️ 👦🏻 ⚖️
(30:53) Being a young parent 👩‍🍼👨‍🍼
(36:02) Legacy 📜
(41:07) Multi-generational business 🧑‍🧒‍🧒 💼
(44:15) Household & Work 🏠 🧑‍💻
(53:40) Definition of luxury 📖 💎
(56:08) À La Poubelle vs. Fantastique 🗑️✨
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