ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "#177: Why You Need Radical Transparency To Succeed In The New B2B Sales Era"
Episode Synopsis
In this episode, Luigi is joined by transparency nerd and sales historian Todd Caponi. By centring your mindset and values around being upfront with your prospects, Todd says you'll see payback in spades. Even if it means sacrificing that first deal on the table. 🔗 LINKSConnect with Todd at his websiteConnect with Luigi on LinkedIn. **About This Podcast**How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.
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