Join Shane Miller as he sits down with Phil Parrish, the president and co-founder of PrograMetrix, to explore the intricacies of programmatic advertising. Discover how PrograMetrix leverages proprietary AI and data-driven strategies to stand out in the digital paid media landscape. Phil shares insights on the importance of specialization, the challenges of content production, and the strategic growth plans that have propelled their agency forward. Whether you're an agency owner or a marketing enthusiast, this episode offers valuable takeaways on building a robust marketing strategy and achieving consistent growth. Tune in to learn how to make your agency's marketing efforts more effective and impactful.PrograMetrix Website: https://www.programetrix.com/

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