Listen " Marketing: Let's Talk Emails with Emily Lindley "
Episode Synopsis
Emails to our existing and past clients have been a surprising source of work for us this spring at Grunder Landscaping. This low-effort outreach is working better than we expected it to, and in this episode Emily Lindley shares what we're sending emails on and what we're doing to make them work for us.
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00:00 - Start
00:35 - The Importance of Email Marketing
01:18 - The Challenges and Strategies of Email Marketing
03:57 - Marketing Pro: How to Implement
05:26 - Evaluating Email Marketing Success
08:08 - Effective Email Campaigns and Tactics
12:28 - Specific Email Content Examples
19:04 - Conclusion and Upcoming Grow 2026
Show Notes
1. Prioritize Value Over Frequency
Discontinued monthly newsletters that were company-focused rather than client-focused
Switched to strategic, seasonal emails that solve specific client problems
Quality content beats consistent publishing when it lacks relevance
2. Strategic Email Selection Based on Business Needs
Low-cost upsells work best for email: Mosquito fogging, aeration, overseeding
Seasonal timing is crucial: Send drainage solutions emails after heavy rains
Capacity-driven campaigns: Only promote services you can actually deliver
3. Measurement Strategy
Open rates: Standard metric but don't panic if low with smaller lists
Click rates: Must have clear, actionable calls-to-action to measure effectively
Unsubscribe rates: Expect initial spike when resuming email contact, then should normalize
Revenue attribution: Track clients who reference emails in sales conversations
4. Technical Implementation Best Practices
Use integrated CRM platforms: Aspire's Marketing Pro keeps client lists updated automatically
Standardize templates: Build brand recognition and reduce production time
Cost-effectiveness: Email marketing has low...
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