In this episode of the Grow Fast podcast, host Mark Shriner interviews Egil Østhus from Unleash, a software development tool that revolutionizes how companies release and manage software features. The discussion centers on the critical importance of rapid, controlled software deployment, highlighting how businesses can balance speed and risk when introducing new features to customers.
Østhus explains the concept of feature management, which allows companies to selectively release new software versions to specific customer groups. This approach enables businesses to test features with early adopters, gather real-world feedback, and minimize potential risks by not rolling out changes to all users simultaneously. The method also reduces operational costs associated with maintaining multiple pre-production environments and synchronizing data across different stages of software development.
The conversation also explores Unleash's growth journey, starting as an open-source project in 2015 and evolving into a global business with over 500 customers, including major enterprises like Visa, Samsung, and Prudential. Østhus discusses their go-to-market strategy, which combines community-driven, bottom-up adoption through the open-source community with targeted outbound marketing and content creation aimed at solving real technical challenges for software developers.
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