We speak with Shalini Samuel, director of certification and standards learning, B Lab AANZ on why profit with purpose matters, how B Corps were countering greenwashing before it was a thing, and the future for B Corp companies.B Corp accreditation is a global standard which identifies businesses and organisations with sustainable and ethical practices. B Corps are certified by the non-profit B Lab as meeting rigorous standards of social and environmental performance, accountability and transparency.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

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