Every business needs a clear direction, but a compass alone won’t get you there. What keeps you steady, especially when times get tough, is the scaffolding you build around your business. In this episode, I share insights from Adam Grant’s Hidden Potential and connect them to my Business by Design model. We’ll look at why values matter, how they guide behaviour, and how they shape the reputation that allows your business to grow and scale. If you’ve ever wondered what really holds your business up, this conversation will give you the answers.

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