ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Thomas Hal Robson-Kanu: from pro-football to proving his ecommerce stripes"
Episode Synopsis
Like many ecommerce businesses, Thomas Hal Robson-Kanu's journey from professional footballer to experienced marketer and owner of The Turmeric Co. didn't happen overnight. From creating the "golden elixir" in his father's kitchen to over 1000 athletes now using his product every day, Thomas shares his story with Tom and Ed on how he earned his business stripes. Discover how he set out to reach 100 million people globally, by:leveraging communities to grow awarenessbuilding a digitally native brandmoving from elite athletes to "everyday heroes"investing in dataunderstanding true LTV and CACPlus: Thomas shares his thoughts on expanding into retail, "heavily exploring" TikTok Shop, and the viral growth of PRIME.Thank you for listening!Find out more about influence, behavioural science and Herdify:- Visit our website- Find us on Instagram, Facebook, Twitter or LinkedIn- Email us on [email protected]
More episodes of the podcast The Grapevine
Time to rethink the Christmas Baileys?
02/08/2023
The new car club community
02/08/2023
Human behaviour: influencing consumer change
29/05/2023
2023: the year of efficiency
23/05/2023
Unlock the power of sustainable eCommerce
03/05/2023
The secrets behind data-driven creativity
09/04/2023
The cool kids: Leading the herd astray
26/03/2023
In God we trust