Intro: 00:15 - 01:50Shannara introduces the topic of personal branding in the corporate setting, reflecting on her recent realization of the importance of formally defining her personal brand.Defining Personal Brand: 02:00 - 04:50Shannara discusses her definition of personal branding, emphasizing its significance in the professional world, especially for women, and how it helps in building credibility and career advancement.Understanding Your Brand: 05:01 - 09:21Shannara shares her process of understanding her personal brand by identifying her skills (e.g., process improvements), strengths (e.g., challenging the status quo, inclusion), and values (e.g., authenticity, uniqueness).Crafting Your Personal Brand Statement: 09:27 - 13:39Shannara provides insight into crafting a personal brand statement, sharing her elevator pitch as an example and highlighting the importance of clarity and consistency in defining one's brand.Sharing Your Brand: 13:48 - 22:44Shannara talks about the significance of sharing and managing your personal brand, including strategies for visibility on platforms like LinkedIn, engaging with your network, and leveraging other content streams (e.g., Instagram, TikTok).

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