Where have we gone wrong with Values? For a multitude of people, values are the things we say that we care about, yet our actions communicate otherwise. If values are the cornerstones of every successful business... why are so many employees oblivious to what their company values are? This disconnect reveals a deep misunderstanding of how the Values conversation should be used. Remember, values aren't made for marketing. They're the drivers of how you build a long-term, meaningful brand. 
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