Business is personal. So the secret sauce to the latest sales techniques is nothing about wordsmithing your pitch or mind-manipulating your buyer. It's about relationships. And no one knows relationships better than Brian Sexton.

Brian Sexton returns to the podcast to talk about his new book, People Buy From People, as well as the key characteristics someone must have to develop real, meaningful relationships. 

Check out Brian's book on Amazon, available at: https://www.amazon.com/gp/product/B08NMGCTG7

And be sure to connect with Brian via LinkedIn at: https://www.linkedin.com/in/briansextonmba/




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